Dates

(See details on right)                     

May 2, 2018

August 1, 2018

November 6-7, 2018


Details

Location: The Eastern Shore of Virginia Chamber of Commerce
19056 Parkway, Melfa, VA 23410

Time:  11:30 am - 1:00 pm

(10:00 - 3:00 on May 2, 2018)

Cost:  Free for members and $20 for Non-Members


Reservations

Call:  (757) 787-2460 or email:   info@esvachamber.org by noon the Friday before the event. Reservations are required. Space is limited. 

November 6 and 7, 2018
Retailers & Restauranteurs: Make It Happen All Year Long!
Speaker: Marc Wilson
Date/Time: 11:30 am - 1:00 pm (November 6) 

  • Seminar is November 6 from 11:30 am – 1:00 pm

  • Onsite visits by Marc Wilson to your storefront on November 7

This seminar will blend current Eventacular with new information focused on created traffic and excitement year around by creating events, celebrations, anniversaries and promotions that please visitors and locals alike.

Our presenter, Marc Wilson, is a published keynote speaker and is a retail and restaurant strategist working for the Virginia Small Business Development Center (VSBDC) Network. He brings 45 years of retail experience to bear in helping retail, restaurant, and tourism-related small business refine and promote their concepts to the public. He is known as an operation's expert and has counselled over 2,000 retailers and restaurants in best practices, financials and cash flow, marketing and customers service, customer loyalty, merchandising, window dressing, buying, digital media and just plain old how to treat customers.

TOPICS:

Introduce:

  • Introduce new and returning visitors to your story.

Every Visitor is a Potential Shopper:

  • The Big 3 of getting customers into your store
  • Rethink your Business Approach
  • Create a Buzz
  • Give them a reason to shop

Events are Part of your Story:

  • Make it authentic
  • Before, during, and after the event
  • Start planning in advance

Marketing:

  • Traditional vs. New Media for promotion - millenials, gen-x, boomers, traditionalists
  • Google My Business
  • Restaurant Tips
  • They probably do not live here. They are using cell phones.
Lunch & Learn is a program that highlights the partnership with the ESVA Chamber and the Small Business Development Center (SBDC) of Hampton Roads. Each quarter the Chamber and SBDC will host a brown bag lunch with speakers on a business topic of interest to the Shore’s businesses.



Topics will include how to use the internet to promote your business and reading the results; how health care is affecting small business; what is leadership vs. just being the boss, good managerial techniques; and more.  See below for details on our next seminar.

Sponsored by the ESVA Chamber Foundation and the SBDC of Hampton Roads

LUNCH AND LEARN